Articles
in date order, latest first
27.10.08 The End of Business Travel (Economist.com)
Heading abroad on work? Beware. With chief financial officers
being subjected to the same scrutiny as treasury ministers, this is
a wretched time to be seen anywhere
but your office.
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03.10.08 New Demographics: Ethnic communities (Campaign)
With the UK's minority ethnic audiences growing, advertisers should capitalise on niche communities' demands for more content outside the mainstream channels.
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03.10.08 New Demographics: Business High Fliers (Campaign)
Advertisers crave the attention of business high-fliers, who continue to spend in the face of recession. But identifying and engaging this audience is now not so easy. Kunal Dutta reports.
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