29.07.04 Why I love…Edit-Undo (The Guardian)
Maintaining inner peace in times of crisis is trickier than ever. When the proverbial shit hits the fan, it seems only the strongest willed (Tony Blair, for example) stay fully focused on the road to resolve. Others (myself included) are found backtracking; scrutinising every stage of what occurred, opening up the floodgates of self-doubt and wondering where it all went so horribly wrong.
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17.04.04 Big Apple Bites (The Guardian)
For many, the term 'graduate career' is a confusing paradox. Even with a wealth of different work experience and the odd bit of summer temping, many graduates leave university with only fairly limited time in the working world. The rest of the decision making process is often down to good careers advice, thorough research, intuition and a modicum of luck.
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04.02.04 Face Value: Selling the Flag (The Economist)
IN A long career in advertising, Keith Reinhard's talent has been to find and promote the hitherto unknown virtues of products. In a memorable “You deserve a break today” campaign for McDonald's, it was the fact that people hungered for a better experience, not a better hamburger. In the “Like a good neighbour, State Farm is there” campaign, it was that car-insurance buyers wanted reassurance even more than a good price. Now, the chairman of DDB Worldwide is taking on the ultimate challenge: selling to the world the hidden virtues of America.
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