Articles on Advertising & Media
01.03.10 Beyond Digital (Marketing)
Is digital as we know it dead as the discipline is swallowed up into the mass marketing mix?
Read Full Story
26.02.10 Measuring online video ads is key (The Guardian)
Prohibitive costs and a lack of accurate metrics have stopped advertisers from diving into online video. But this is all about to change
Read Full Story
04.12.09 Young people's digital discovery (Media Week)
Children's and teen magazines can remain relevant in the modern world if they embrace digital media to create a virtuous circle that leads young readers back to the parent magazine. Kunal Dutta reports.
Read Full Story